Archna Gupta
Hometown: Delhi, India
Business School: Kellogg School of Management/Northwestern University, 2013
Undergraduate: Delhi College of Engineering, India, 2006
Bio: I am a student at Kellogg School of Management 2-year MBA class of 2013. I graduated from Delhi College of Engineering, India in 2006. Since then, for around 4 years, I worked as a mobile phone camera software architect with ST-Ericsson (formerly STMicroelectronics) in parallel with my involvement in few SME tech-business advisory, cultural and not-for-profit activities in India. Then, I moved to New Zealand, where I worked for few months with ICEHOUSE, which is a business growth center helping ideas and SME’s to grow into successful global businesses. Also, in parallel, I worked with two not-for-profits in New Zealand on projects on business education and extreme poverty.
Venture/Entrepreneur Interest: Venture Capital
Sector Interest: SME Incubation
Springworks Project (Working) Title: Promotion of Asia Pacific SME (Small and Medium Enterprises) Incubation
Springworks Project Description: In Asia-Pacific region, SME’s risk further marginalization and absorption by large companies. This is nothing but a blow on innovation. Governments can no longer afford to allow SME sector to be neglected and discriminated against in terms of a supporting policy framework, access to finance, management, marketing, expertise and technology. We will need to increase the international competitiveness of SME’s by strengthening and promoting tech venturing through incubation programmes for new technology-based enterprises. Initiatives are being taken in this direction but we need to magnify and multiply such initiatives. Through this project, I will like to develop my understanding on the requirements of SME’s in Asia-Pacific region and relate them at a global level so that required measures can be taken to help them grow on a global platform.






